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The 500-pound gorilla
Scale communicating with prospects on a more personal level can feel like dealing with a 500-pound gorilla, imagine trying to get one to sit anywhere you want, using the confidence you would interacting with a happy child. Clearly this will not go well and it’s not the easiest way to deal with an intimidating lead.
In a situation as one I described, many will leave the approach, seeing something so powerful as when reaching out to their warm market, as highly intimidating. Why?
“The trouble they have is finding the method(s) that are aligned with them and their personality.”
